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Give us a call to schedule an appointment with us. We also offer online services for ordering your contacts. Click on the link below to go to our store page.

Dr. Joe Prell Welcomes You

Dr. Prell is retiring! Click here to read his retirement letter.

For more than 39 years, Dr. Joe Prell, Optometrist, has been providing a wide variety of professional and reliable services to the Reedsburg, WI area. We carry high-quality brands such as Marc by Marc Jacobs, DVF, Nike, Columbia, Tommy Hilfiger, Anne Klein, Banana Republic, WileyX, Sketchers, Vistakon, Ciba, and Bausch and Lomb. Come and visit us today!

Our services

  • Infections
  • Eye disease management
  • Foreign body removal
  • Glaucoma
  • Cataract co-manage
  • LASIK co-management
  • Contacts and glasses
  • Retinal photography
  • Diabetic exams
  • TPA certified
  • AOA and WOA member